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The author, Malcolm Russell, has fifty years experience as a professional radio and television broadcaster and now is Managing Director of the Broadcast Development Group. The company is contracted to provide on-air skills and coaching to several international broadcasters (both terrestrial and on satellite) and works only with professionals already employed in the field.
This book is designed to assist those anxious to enter the field and who normally fall outside the scope of the company's activities. It is also designed to assist those whose careers may have stalled for lack of coaching and training. It is designed as an easy (and often amusing) read in the same style as "What they didn't teach you at Harvard Business School"
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