New Media, All Media The Intersection of New Technology and Storytelling E-BOOK

N e w E r a o f D i s t r i b u t i o n a n d C o n s u m p t i o n
People love using social media, smart phones and daily digital rituals. This is now becoming important
part of our education and entertainment. Again regarding the newest and the major apps and devices,
people also like vintage, antique and endless communication tools. All this is due to the fact that nature
of communication has tremendously transformed for the last couple of years. Traditional Telcos, which
has been widely used for two-way interpersonal communication, is continuously facing challenges from
current market entrants which adopt free sites to address different and fast changing consumer needs
and wants.
The society is intrigued and continuously owed by media platforms and past decade devices.
These are the vehicles used to transport information, traditions, facts and fiction shared among different
generations. The beautiful looks of hand written pros, calligraphic ink on paper, tiny photographs-once
crisp, now time-warped, the Mad Men-esque click and clack of typewriter keys had been romantic and
nostalgic – antiques are awesome! But for this new consumer generation well conversant with digital media,
Facebook, Twitter, WeChat, Facetime, are now primary means of media communication. promoted by
proper broadband penetration, maturing "social software" and the availability of cheap internet enabled
multimedia devices, these platforms and services are attracting more enthusiastic consumers and drawing
the attention of advertisers, consumer product organizations and enterprises that are employ social media
to reach out to their target customers, create brand loyalty and interact with workers, suppliers and
partners who are far away. The social lights enjoy the blend of the old and the new-digital invites and
hand written thank -you.
When people are communicating using digital devices-they attempt to include humanizing features
as much as possible-voice, video, photos, quotes-features that show the fact that there an individual
behind that status update, that email, that newspaper…not just a monotonous lifeless, lackluster laptop
spewing out social media contents. The largely spread social networking phenomenon shows shifts in
two long-term communication trends. First, there is a shift in the pattern of communication-from
point to point, two way interactions, to many-to-many, collaborative interactions. Secondly, managing
communication environment is changing from Telcos to open internet platform providers, promoted by
improved, affordable technology, open standards, better penetration of broadband services and wireless
communication networks.