Marketing Strategies UK & US Enterprises Development SWOT Analysis

Chapter 8Mobile phone company marketing strategy case study1.Critically evaluate methods that mobile phone companiescould use to assess buyer's likely response to new features, such as video on demand.Mobile phone is a product to satisfy customers' verbal communication needs during who leave home to need to communicate with anyone urgently . Mobile products are only bought for the verbal communication benefit. In other words, a mobile phone product is of value to someone only as long as it is perceived as satisfying some extra need, instead of verbal communication, such as watching video demand from internet when people are sitting on buses, or trains, or drive cars to watch video entertainment from their mobile phones. So, a mobile phone can be a material product, it can also provide an intangible service, such as verbal communication and watching video or sending email from internet by an 3G or 4G telecommunication fast speed internet service provision channel when who leave their home, who can also enjoy to watch video and call anyone and send email such as staying at home. However, mobile phone is a high level of emotional involvement communication product by the buyer due to there are many different and similar style of mobiles to provide to customers to choose to buy, so I think the mobile phone can provide watching video from internet feature is prefer to buyer to choose more than the mobile phone can not provide watching video from internet, even it's price is more than the non video watching mobile due to young people like to watch video instead of going to cinemas to see movies, it is possible who have no time or who feel movie tickets prices are expensive. Mobile phone is low level of accessible product, due to buyers can use home telephone when who stay at home or who can use any restaurant phone if who is walking on the street, it's location is near to restaurants. Mobile phones are shopping goods, due to consumers generally put a lot more effort into choosing shopping different style of mobiles to buy. Their evaluation include price, credit facilities, guarantees, after sale service, email or video entertainment from internet service.