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- Afhalen na 1 uur in een winkel met voorraad
- Gratis thuislevering in België vanaf € 30
- Ruim aanbod met 7 miljoen producten
Marketing: An Introduction, Global Edition E-BOOK
Gary Armstrong, Philip Kotler, Marc Oliver Opresnik
E-book | Engels
€ 59,35
+ 59 punten
Uitvoering
Omschrijving
For undergraduate principles of marketing courses.
Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.
Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.
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Specificaties
Betrokkenen
- Auteur(s):
- Uitgeverij:
Inhoud
- Taal:
- Engels
Eigenschappen
- Productcode (EAN):
- 9781292294919
- Verschijningsdatum:
- 3/07/2019
- Uitvoering:
- E-book
- Beveiligd met:
- Adobe DRM
- Formaat:
Alleen bij Standaard Boekhandel
+ 59 punten op je klantenkaart van Standaard Boekhandel
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