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- Afhalen na 1 uur in een winkel met voorraad
- Gratis thuislevering in België vanaf € 30
- Ruim aanbod met 7 miljoen producten
International Marketing and Export Management E-BOOK
Gerald Albaum, Edwin Duerr, Jesper Strandskov, Alexander Josiassen, Michael Polonsky
E-book | Engels
€ 52,99
+ 52 punten
Omschrijving
International Marketing and Export Management offers an accessible text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have international competitors in their domestic market.
The edition retains its clear and comprehensive coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models.
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Specificaties
Betrokkenen
- Auteur(s):
- Uitgeverij:
Inhoud
- Taal:
- Engels
Eigenschappen
- Productcode (EAN):
- 9781292016955
- Verschijningsdatum:
- 6/06/2016
- Uitvoering:
- E-book
- Beveiligd met:
- Adobe DRM
- Formaat:
Alleen bij Standaard Boekhandel
+ 52 punten op je klantenkaart van Standaard Boekhandel
E-BOOK ACTIE
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