Standaard Boekhandel gebruikt cookies en gelijkaardige technologieën om de website goed te laten werken en je een betere surfervaring te bezorgen.
Hieronder kan je kiezen welke cookies je wilt inschakelen:
Technische en functionele cookies
Deze cookies zijn essentieel om de website goed te laten functioneren, en laten je toe om bijvoorbeeld in te loggen. Je kan deze cookies niet uitschakelen.
Analytische cookies
Deze cookies verzamelen anonieme informatie over het gebruik van onze website. Op die manier kunnen we de website beter afstemmen op de behoeften van de gebruikers.
Marketingcookies
Deze cookies delen je gedrag op onze website met externe partijen, zodat je op externe platformen relevantere advertenties van Standaard Boekhandel te zien krijgt.
Je kan maximaal 250 producten tegelijk aan je winkelmandje toevoegen. Verwijdere enkele producten uit je winkelmandje, of splits je bestelling op in meerdere bestellingen.
This introduction to intercultural communication in international business, international relations and other situations of cross-cultural contact features the following unique highlights:
•It is rooted in history and anthropology, allowing the reader to situate intercultural issues in a wider humanistic framework.
•It offers practical advice that will be directly helpful in concrete intercultural settings.
•It goes through great lengths to warn against oversimplification and stereotyping, traps that are inherent in several publications in
the field of intercultural publications.
•It is critical: it does not shy away from critically discussing various theories and statements that are found in the literature in
order to arrive at a balanced view of what we can learn from research in the field.
•It encourages an open discussion of ethical issues related to multiculturalism and intercultural contact, also in the exercise
section.
•It includes a substantial set of exercises of various types which will allow the reader to develop their intercultural skills.
•It blends into an online learning platform.
•It makes a set of pedagogical aids available to instructors.
S. Paul Verluyten is professor emeritus of Intercultural Business Communication at the University of Antwerp. He was also a guest professor at various universities, in the Netherlands, Slovenia, Croatia, the United States, China, Vietnam and Thailand. He organized numerous training seminars for commercial companies, international organizations and diplomats in Europe and Asia, in which participants learn how to improve their intercultural communication skills.