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John Gilroy produced some of the best and most remembered advertising images for Guinness spanning the years 1930-1960. The campaigns of Guinness for Strength, Guinness is Good for You, and My Goodness, My Guinness are legendary.

In the compilation of this book, author David Hughes has accessed almost 250 John Gilroy oil on canvas proof adverts produced by Benson for the Guinness account. All of the material originates from the Benson Advertising Agency archive, as it has the distinctive stickers on each piece, often GA numbered and dated. Many proof adverts were trials and were never used commercially. Therefore, most of this artwork has never been reproduced before and is an exciting find for the world of advertising and for Guinness brand lovers.

Hughes has also met with surviving members of the Gilroy family, who supported the book with stories and anecdotes. The book is also supplemented with material from Guinness's archive in Scotland, the History of Advertising Trust, collectors, American art dealers, as well as Brian Sibley, who did the first Guinness Advertising Book in 1986.

This is a high-quality, hardback reference book with a strong narrative story, that will delight collectors and Guinness lovers worldwide. It is the first fully-illustrated biography of Gilroy with text & photo contributions from the surviving family. Features never before seen Guinness artwork which will delight the brand lover!