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- Ruim aanbod met 7 miljoen producten
Employer Brand Management
Practical Lessons from the World's Leading Employers
Richard Mosley
Hardcover | Engels
€ 58,45
+ 116 punten
Omschrijving
Attract, recruit, and retain the very best with a strategic employer brand
From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management. Talented, motivated employees are a company's best assets, and the techniques in this book help attract, recruit, and retain the very best. A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder. Employer Brand Management gives readers a personal grasp of a new approach to people management. It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation. With a wide range of case studies and examples, you'll be taken step-by-step through the employer brand development process. You will find information on the latest developments in technology, with particular attention paid to socially-enabled recruitment marketing and employee communication and engagement.
You will:
- Follow the process of brand planning, definition, implementation, and application
- Discover how brand thinking can strengthen strategy and reinforce HR value
- Improve existing recruitment and talent management programs
- Learn the importance of employee engagement in the brand experience
Specificaties
Betrokkenen
- Auteur(s):
- Uitgeverij:
Inhoud
- Aantal bladzijden:
- 316
- Taal:
- Engels
Eigenschappen
- Productcode (EAN):
- 9781118898529
- Verschijningsdatum:
- 20/10/2014
- Uitvoering:
- Hardcover
- Formaat:
- Genaaid
- Afmetingen:
- 155 mm x 229 mm
- Gewicht:
- 589 g
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