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Omschrijving

This book will help YOU in the following ways:

Take control of your sales process
Identify the skills and experience necessary to select and/or develop a top sales manager
Position the sales management role to drive improved revenue and profit
Understand how the 'rest of the business' can help in the sales effort
Position your service or offering optimally in the market
Select the best sales approach(s) for your business
Understand how best to price and discount
Gain insights into how to motivate and incentivize sales staff
Plan activities to optimise budget and resources during a sales year

You are likely to be one of four types of people (in no particular order):

An aspiring sales manager who wants to position him/herself for the sales manager role
An existing sales manager who wants to understand what other businesses do in order to improve his/her own department
A business executive looking to employ or promote someone for the sales management role
A business owner who would like to gain a better understanding about sales management