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€ 143,95
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Omschrijving
Book Description
Cruft. It is useless information; it is defective code; it is wasted space. It is... the opposite of what's in this book--but we thought the title might catch your eye. In reality, this book is designed to help humans (that's you!) get rid of your cruft. When you're creating a marketing campaign, launching a new product, or a designing a website, you might be tempted to do too much--which results in wasted resources, scope over runs, and a dysfunctional strategy. Is your team functioning at the highest level? Have you learned everything there is to learn? Then this book isn't for you. But if you're a normal human being, you probably have some growing to do--and that's where we come in. We won't let you settle for wasted space. In Cruft, we offer life hacks for everything under the marketing sun, including:
-Graphic design best practices
-Videography tips
-Content writing dos and don'ts
-Inbound marketing
-Strategy development
-All manner of web app and website delivery keys
-... and a lot more This book is a hodgepodge guide to marketing success. We cover everything from simple design hacks to total rebrands--and we do it with a healthy dose of sarcasm and snark. Complete with beautiful graphics, short anecdotes, and simple how-to lists, Cruft is a one-stop-shop for all your strategic needs.
Cruft. It is useless information; it is defective code; it is wasted space. It is... the opposite of what's in this book--but we thought the title might catch your eye. In reality, this book is designed to help humans (that's you!) get rid of your cruft. When you're creating a marketing campaign, launching a new product, or a designing a website, you might be tempted to do too much--which results in wasted resources, scope over runs, and a dysfunctional strategy. Is your team functioning at the highest level? Have you learned everything there is to learn? Then this book isn't for you. But if you're a normal human being, you probably have some growing to do--and that's where we come in. We won't let you settle for wasted space. In Cruft, we offer life hacks for everything under the marketing sun, including:
-Graphic design best practices
-Videography tips
-Content writing dos and don'ts
-Inbound marketing
-Strategy development
-All manner of web app and website delivery keys
-... and a lot more This book is a hodgepodge guide to marketing success. We cover everything from simple design hacks to total rebrands--and we do it with a healthy dose of sarcasm and snark. Complete with beautiful graphics, short anecdotes, and simple how-to lists, Cruft is a one-stop-shop for all your strategic needs.
Specificaties
Betrokkenen
- Auteur(s):
- Uitgeverij:
Inhoud
- Aantal bladzijden:
- 472
- Taal:
- Engels
Eigenschappen
- Productcode (EAN):
- 9781735892306
- Verschijningsdatum:
- 22/12/2021
- Uitvoering:
- Paperback
- Formaat:
- Trade paperback (VS)
- Afmetingen:
- 216 mm x 279 mm
- Gewicht:
- 1696 g
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