- Afhalen na 1 uur in een winkel met voorraad
- Gratis thuislevering in België vanaf € 30
- Ruim aanbod met 7 miljoen producten
- Afhalen na 1 uur in een winkel met voorraad
- Gratis thuislevering in België vanaf € 30
- Ruim aanbod met 7 miljoen producten
€ 48,45
+ 96 punten
Omschrijving
The reputation of women's football is changing. In England the sport is now officially the most popular amongst the female population and we have seen significant improvements to the women's game after decades of stagnation and inadequate conditions for growth. This investigation in to the potential marketing opportunities for women's football in England aims to give the reader an insight in to the factors preventing the sport becoming a viable business enterprise as well as revealing possible avenues to exploit and suggestions on how to gain much needed market share in a male dominated industry. The study uses established marketing concepts, and discussions on sociological issues, in order to rationalise how consumers of football behave. Research is then presented which tests the informed assumptions made by the author, with the overall objective of attempting to distinguish the differences in consumer behaviour of male and female football fans towards the Women's game. Recommended for enthusiasts of Football and anyone with an interest in Sports Marketing
Specificaties
Betrokkenen
- Auteur(s):
- Uitgeverij:
Inhoud
- Aantal bladzijden:
- 72
- Taal:
- Engels
Eigenschappen
- Productcode (EAN):
- 9783844319118
- Verschijningsdatum:
- 18/03/2011
- Uitvoering:
- Paperback
- Formaat:
- Trade paperback (VS)
- Afmetingen:
- 152 mm x 229 mm
- Gewicht:
- 117 g
Alleen bij Standaard Boekhandel
+ 96 punten op je klantenkaart van Standaard Boekhandel
E-BOOK ACTIE
Beoordelingen
We publiceren alleen reviews die voldoen aan de voorwaarden voor reviews. Bekijk onze voorwaarden voor reviews.