Communicating Risks and Benefits: An Evidence Based User's Guide

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Need help communicating? If you are a medical /health care professional, business manager or student, this resource may assist you in your daily interactions.

Effective risk communication is essential to the well-being of any organization and those people who depend on it. Ineffective communication can cost lives, money and reputations.

Topics include the communication of quantitative information and warnings, the roles of emotion and the news media, the effects of age and literacy, and tests of how well communications meet the organization's goals. The guide will help users in any organization, with any budget, to make the science of their communications as sound as the science that they are communicating.

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