China: The Race to Market

What China's transformation means for business, markets and the world order

Here is a book on China that places corporations center stage. Story paints the broad canvas of China's transformation in all its dimensions, while providing sound advice to senior management. Here is corporate strategy on a grand scale. A must read.
Par-Anders Pehrson, Vice President Leadership, Ericsson

A very informative analysis of the political and economic transformation taking place in China and how this impacts business decisions, but more generally is a good analysis of China for western audiences.
Eric A.Hyer, Brigham Young University, Utah

Jonathan Story has written an admirably clear, well informed and judiciously timed book that should deservedly attract a wide readership among those seeking a comprehensive yet penetrative knowledge of contemporary China, set in its international context.

Professor Jack Hayward FBA, Chairman, China Programmes, The British Academy.

Making strategies for the business future of China

With WTO membership under its belt and a new leadership emerging, China could be ready to take its place in the global economy as an economic powerhouse. But despite its immense economic progress transformation, the political challenge facing China's leaders could yet undermine the transformation. Is the Chinese dragon about to take flight or run out of puff? How far will this transformation go and what are the implications for business? China's present and future challenge is the business world's future opportunity.

In China; The Race to Market, Jonathan Story helps you and your business to answer three essential questions: what direction is China's development taking? Will china successfully emerge as a world power? And what do we need to know to do business with or invest in the emerging China?

The book provides sharp insights on how to tailor corporate strategies to local conditions, and links public policy, corporate strategy, and markets in a smarter global business perspective.

How can the business world make strategies for a country as multi-faceted and complex as China? The answer requires us to consider the future, where risks and rewards really lie, and to look at a much broader canvas than we conventionally do when we consider business or investment strategy. We have to understand the forces making China's future before we can learn about making business strategy there. Markets, politics, demographics and technology all have a role to play

This book discusses the drivers and possible outcomes for the development of China - covering issues such as Sino-American relations, entry to the World Trade Organisation, the state-market relationship, and internal reform - and sets out a framework for understanding and doing business with the Chinas that emerges.

By covering the politics and economics of China on different levels - international, national, and local - and by digging into history where necessary, the book will offer an informed judgement about where China is heading and what this means for business people. It will also investigate key industry sectors, such as telecoms, finance and automobiles, from the viewpoint of western corporations, Chinese companies, and state or provincial authorities.