Contents:
Getting started
Aspect 1: The basics of advertising - A workshop approach
Aspect 2: Marketing - Launching a product on the market
Aspect 3: Action! - Advertising and sales in the movies
Aspect 4: "It's all illusion ..." - Marketing and sales in literature
Aspect 5: No limits at all? - How advertising influences people
Review
Klausuren 1 und 2
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