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- Gratis thuislevering in België vanaf € 30
- Ruim aanbod met 7 miljoen producten
Balanced Brand
How to Balance the Stakeholder Forces That Can Make or Break Your Business
John Foley, Julie Kendrick
Hardcover | Engels
€ 32,45
+ 64 punten
Omschrijving
Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputation and actually sustain long-term profitability and growth. This leaves companies vulnerable to dangerous backlash between corporate values, and those of their stakeholders: customers, employees, shareholders, media, government, and community. Even well-known and seemingly successful brands and reputations have suffered from this backlash (e.g. Nike and overseas sweatshops, Wal-Mart and unfair employment practices, McDonald's and obesity issues.) Every stakeholder applies their personal and professional values to judge the performance of a company. Branding expert John Foley has developed the BalancedBrand System, which helps companies assess corporate values, identify potential flashpoints, and align values to build a stronger brand and reputation. BalancedBrand identifies and helps manage the forces that will change the way business does business. Foley and co-author Julie Kendrick have created new tools that build and protect brands and reputations.
Specificaties
Betrokkenen
- Auteur(s):
- Uitgeverij:
Inhoud
- Aantal bladzijden:
- 208
- Taal:
- Engels
Eigenschappen
- Productcode (EAN):
- 9780787983093
- Verschijningsdatum:
- 1/01/2006
- Uitvoering:
- Hardcover
- Formaat:
- Ongenaaid / garenloos gebonden
- Afmetingen:
- 162 mm x 236 mm
- Gewicht:
- 376 g
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