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"Bold and fascinating ... A truly thought-provoking book for animal lovers and technology enthusiasts alike."--Kirkus Reviews

A bestial Brave New World is on the horizon: Some fifty thousand creatures around the globe--including whales, leopards, flamingoes, bats, and snails--are being equipped with digital tracking devices. The data gathered and studied by major scientific institutes about their behavior will warn us about tsunamis, earthquakes and volcanic eruptions, but also radically transform our relationship to the natural world. With a broad cultural and historical perspective, this book examines human ties with animals, from domestic pets to the soaring popularity of bird watching and kitten images on the Web. Will millennia of exploration soon be reduced to experiencing wilderness via smartphone? Contrary to pessimistic fears, author Alexander Pschera sees the Internet as creating a historic opportunity for a new dialogue between man and nature.

Foreword by Martin Wikelski, Director, Max Planck Institute for Ornithology. The book includes an index.

Alexander Pschera, born in 1964, has published several books on the internet and media. He studied German, music, and philosophy at Heidelberg University. He lives near Munich where he writes for the German magazine Cicero as well as for German radio.