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Strategic Climate Change Communications

Effective Approaches to Fighting Climate Denial

Hardcover | Engels | Climate Change and Society
€ 69,45
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Omschrijving

For over 30 years the science on climate change has been clear: it is happening, we humans caused it, and it puts all our futures at risk. Global warming can still be reversed, or at least the worst prevented, if we act in time. However, despite valiant efforts by scientists, activists and science reporters, little meaningful change has occurred. This is largely the result of well-funded professional strategic communication efforts by vested interests. They have been highly successful in achieving their central goal: protecting the profitable status quo by creating gridlock to slow down meaningful action on climate change.

Strategic Climate Science Communications: Effective Approaches to Fighting Climate Denial analyzes some of the communication strategies employed by deniers and the psychological mechanisms behind how they work. Several experts offer specific counter-strategies to change the conversation and foster meaningful societal change on global warming. The book helps environmental journalists to build up resistance against being manipulated by highly effective public relations techniques often successfully used against them. It can also help scientists and activists to become more effective communicators. An effective strategy is best countered by even better strategy.

Specificaties

Betrokkenen

Uitgeverij:

Inhoud

Aantal bladzijden:
136
Taal:
Engels
Reeks:

Eigenschappen

Productcode (EAN):
9781622736300
Verschijningsdatum:
6/03/2019
Uitvoering:
Hardcover
Formaat:
Genaaid
Afmetingen:
152 mm x 229 mm
Gewicht:
340 g
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